Our Story 

Sailaway Dress Co. was set up in 2014 by session drummer Holly on a tour of India. She found that one dress in a market stall that she’d never seen in the UK that was flattering on all of her tour mates and made every one of them feel great in their own skin. With that dress on her mind and a rare tax rebate of £1000 she flew back to India the following month, spent £500 on the flight and the remaining £500 on her first collection.

Eight years on and we’ve built a name for ourselves at festivals in our homeland of the UK and opened the online store to ensure you can grab something beautiful for holidays and adventures around the world, whatever the current season in your home country. Our customers come from all walks of life: creatives, professional sportswomen, full time mums, space physicists, Argentinian cowgirls - you name it, we love you all for your individuality and the joy of matching you with your perfect dress. The dresses are famously versatile, always with a trademark flowing feminine silhouette and long straps to tie in a number of ways to celebrate your shape. We also release collections of jumpsuits and jackets from the same material so whatever your lifestyle, there’s a piece of Sailaway for you.

We’re super passionate that the dresses are made to last, to provide timeless style to your wardrobe and transcend fast fashion fads. We want this dress to be the go-to for special occasions and trips abroad that you keep in your suitcase year on year. We care that the people that make our clothes enjoying do so as much as we do wearing them, so we loyally work with three family tailors based in Jaipur and Goa who we visit every year (outside of Covid) to ensure generous wages and happy working environments. Building this relationship and trust is paramount to the very heart of the business and a driving factor in our goals in sustainability and championing slow fashion.

Sailaway is run by two freelance creatives otherwise working full time as a musician and a photographer. As such the business runs alongside that, giving us the chance to road test new designs on our travels and shoot in beautiful locations along the way. The online store operates across the year with releases in rhythm with our tailor’s production calendar and the time we can carve out between touring and travels abroad. We’ll announce all new collections and upcoming pop-up stores on our social media channels, but you can also sign up for newsletters with the latest releases here.

We hope to find you the perfect piece for your wardrobe that you’ll love for years to come. If you have any questions or suggestions please message us at sailawaydresscompany@gmail.com.

With love,

Holly & the Sailaway team x